Projects
Proof, not promises
Since 2001, Media Model has delivered research, policy analysis and development planning projects across Armenia, helping institutions and organizations make evidence-based decisions.
Our work spans the full research process — combining deep local knowledge of Armenia, rigorous methodology and extensive fieldwork experience across nationwide surveys, market and social research, monitoring and evaluation, and policy studies.
Throughout its work, Media Model has contributed to a number of important research, policy and development initiatives in Armenia, taking part in both research and analytical work and in various stages of their practical implementation.
150+ projects. Our country, studied and understood through decades of work.
Featured work
Quantitative Data Collection for the World Vision International Armenia Strategic Evaluation Program
World Vision International Armenia
Nationwide fieldwork across five regions in a short window, with around 40 interviewers in the field.
Year
March–May 2018
Method
Face-to-face interviews
Sample size
9,033 respondents across 5 regions of Armenia
A randomised controlled trial comparing incentive mechanisms, with results verified against national health records.
Year
March 2019–March 2020
Method
Randomized Controlled Trial (RCT)
Sample size
2,000 individuals aged 35–68 across four regions of Armenia
Ipsos Serbia, European Bank for Reconstruction and Development (EBRD), and the World Bank
Armenia’s leg of a 40-country survey, run to harmonised international standards with interviews of over an hour.
Year
March 2022–April 2023
Method
Face-to-face CAPI interviews
Sample size
1,000 households across all 10 regions of Armenia
UNICEF Armenia
The endline study of a UNICEF programme, combining a household survey with focus groups to explain the numbers.
Year
February–April 2024
Method
Face-to-face CAPI interviews; Focus Group Discussions
Sample size
Approximately 700 household interviews across 33 communities in 6 regions + 15 focus group discussions
Ameria CJSC / Ameriabank CJSC / Invia CJSC
Nine waves over more than a decade, run on the same core methodology so the results stay comparable.
Year
Nine waves conducted in 2012, 2013, 2014, 2016, 2017, 2019, 2021, 2023, and 2025
Method
Face-to-face interviews
Sample size
Approximately 1,500 interviews per wave across major urban settlements of Armenia
Ministry of Labour and Social Affairs of the Republic of Armenia
A state-commissioned study of social service beneficiaries, run under strict confidentiality and data-protection rules. Implementation Partner: Civitta CJSC
Year
May–October 2023
Method
Face-to-face CAPI interviews
Sample size
Approximately 1,200 beneficiaries across Kotayk, Armavir, Gegharkunik, Shirak, and Yerevan
Maeutica Branding Agency
A qualitative series on brand perception and customer experience, with groups chosen to fit each wave’s question.
Year
2019, 2020, 2025, and 2026
Method
Focus Group Discussions
Sample size
4–6 focus group discussions per wave, with 6–8 participants per group
Ardshinbank CJSC
Multi-channel monitoring of outdoor, broadcast, digital and event presence, with audience measurement analysis.
Year
September 2025–January 2026
Method
Monitoring, observation, content analysis and audience measurement analysis
Sample size
Comprehensive multi-channel monitoring covering outdoor advertising across Yerevan and TV, radio, online/digital media, and public events and sponsorships, with media and event analysis covering January–June 2025
Three monitoring assignments across four years, reaching displaced and vulnerable households by telephone.
Year
2021, 2024, and 2025
Method
Telephone interviews
Sample size
Approximately 2,550 interviews across three separate PDM assignments
World Bank / Ipsos Serbia
Six target groups, from judges and prosecutors to businesses and the general public, in one study.
Year
September 2019–May 2020
Method
Face-to-face CAPI interviews and self-administered questionnaires
Sample size
Approximately 3,000 respondents across multiple target groups
Millennium Challenge Account–Armenia / Mathematica Policy Research
A four-year panel of 5,000 rural households in every region, held at roughly 80% response.
Year
2008–2011
Method
Face-to-face panel interviews
Sample size
5,000 rural households across more than 100 communities in all 10 regions of Armenia
All 150+ projects
Period
April–May 2026
Client
Maeutica Branding Agency
Sample size
Focus group discussions with Yerevan residents.
Period
September 2025–January 2026
Client
Ardshinbank CJSC
Sample size
Comprehensive multi-channel monitoring covering outdoor advertising across Yerevan and TV, radio, online/digital media, and public events and sponsorships, with media and event analysis covering January–June 2025
Multi-channel monitoring of outdoor, broadcast, digital and event presence, with audience measurement analysis.
Period
Nine waves conducted in 2012, 2013, 2014, 2016, 2017, 2019, 2021, 2023, and 2025
Client
Ameria CJSC / Ameriabank CJSC / Invia CJSC
Sample size
Approximately 1,500 interviews per wave across major urban settlements of Armenia
Nine waves over more than a decade, run on the same core methodology so the results stay comparable.
Period
October–November 2025
Client
Invia CJSC
Sample size
Telephone CATI interviews with 1,000 respondents across Armenia.
Period
2019, 2020, 2025, and 2026
Client
Maeutica Branding Agency
Sample size
4–6 focus group discussions per wave, with 6–8 participants per group
A qualitative series on brand perception and customer experience, with groups chosen to fit each wave’s question.
Period
December 2024
Client
Invia CJSC
Sample size
Telephone CATI interviews with 1,000 respondents across Armenia.
Period
August–November 2023
Client
Ameria CJSC
Sample size
Face-to-face CAPI interviews with 1,580 households across 12 cities of Armenia.
Period
May–July 2023
Client
Ameria CJSC
Sample size
Face-to-face CAPI interviews with 1,000 households in Yerevan, Gyumri, Vanadzor, Abovyan, and Vagharshapat.
Period
April–May 2023
Client
Maeutica Branding Agency
Sample size
In-depth interviews and focus group discussions.
Period
February–March 2023
Client
Maeutica Branding Agency
Sample size
Focus group discussions with Yerevan residents.
Period
December 2021–March 2022
Client
Ameria CJSC
Sample size
Face-to-face CAPI interviews with 1,000 households in Yerevan.
Period
March–June 2021
Client
Ameriabank CJSC
Sample size
Face-to-face CAPI interviews with 1,500 households in Yerevan.