The project stands out for its exceptionally large-scale fieldwork, implemented across five regions of Armenia—Tavush, Lori, Shirak, Aragatsotn, and Yerevan—within a short fieldwork period. Approximately 40 interviewers were engaged in the data collection process. The scale, geographic coverage, and compressed implementation timeframe made the assignment particularly demanding from an operational perspective. It demonstrated MEDIA-MODEL’s capacity to organize and coordinate high-volume, multi-location fieldwork, ensure consistent implementation of standardized research procedures, and deliver large datasets within strict timelines while applying its established multi-level approach to data quality control.