How Media Model LLC collects, uses and protects personal data.
Media Model LLC (referred to as “Media Model”, the “Company”, “we” or “us”) is a research and advisory company operating in Armenia. We respect privacy and are committed to lawful, fair, transparent and secure processing of personal data.
This Policy explains how we collect, use, store, protect and, where necessary, disclose personal data. It applies to visitors to mediamodel.am, people who contact us, and participants in our research projects.
We follow applicable Armenian law and recognized professional and ethical research principles, including relevant provisions of the ICC/ESOMAR International Code. Additional notices and consent arrangements may apply to individual projects, without limiting rights guaranteed by law.
Media Model LLC is responsible for the personal data processing described in this Policy to the extent of its role in the relevant activity or project. Responsibilities in commissioned research may also be specified in project agreements. For privacy inquiries, contact info@mediamodel.am.
When you use our Contact form or email us, we may receive your first and last name, email address, telephone number, message and any other information you voluntarily provide. We use these details to respond to inquiries and discuss possible cooperation.
Contact form submissions are sent to info@mediamodel.am and are not stored in the WordPress database. Messages remain in the Company's email system and are accessible only to authorized persons. Please avoid submitting unnecessary sensitive information.
Our web server may process IP addresses, access dates and times, pages requested, browser and device characteristics, and server request information for operation, maintenance and security purposes.
We conduct face-to-face, telephone and online surveys, in-depth interviews, focus group discussions and other research. Depending on the project, we may collect answers, opinions, assessments, socio-demographic information, contact details where necessary, and audio or video recordings only with prior consent.
Some projects may concern health, social circumstances, political opinions or other sensitive information. Such data are processed only where appropriate purposes, legal grounds and safeguards are in place. We seek to collect only information necessary for the project.
Participation in research is generally voluntary. Participants are informed in advance about the purpose of the study, intended data uses and conditions of participation. They may decline participation, skip questions or stop participating.
Where processing is based on consent, consent may be withdrawn in accordance with applicable law. Withdrawal does not affect prior lawful processing and cannot reverse statistical findings that have already been irreversibly anonymized and can no longer be linked to an individual. Consent to participate does not constitute consent to every other use of the data.
In certain studies, participants may be asked to provide a telephone number solely for callback verification of interview completion and fieldwork quality. Providing a number is voluntary, and the purpose is explained in advance.
For certain Armenia-based clients, telephone numbers may be shared solely for this quality-control purpose, subject to prior notice, the required consent and other applicable conditions. They are not provided for advertising or sales activities.
Interviews or discussions may be audio- or video-recorded only with the participant's appropriate prior consent. Participants are informed of the purpose and intended use. Recordings may support analysis, accuracy checks and quality control, with restricted access. Recordings or identifying materials are disclosed to a client only where specific consent and an appropriate legal basis exist.
Research findings are generally delivered as aggregate statistics, analysis and de-identified data. We consider risks of indirect identification, including in quotations from qualitative research. Publication of identifying information requires an appropriate legal basis and necessary consent. Research data are not used for individualized advertising or sales targeting without a separate lawful basis.
We process personal data for communication, research organization and analysis, quality control, performance of contracts, systems security and compliance with legal obligations. The legal basis depends on the activity and may include consent, a legal obligation or another applicable lawful basis. Where specific consent is required, we obtain it.
Authorized employees, research team members and contractual collaborators may access data only to the extent necessary for their work. Clients generally receive de-identified findings. Telephone numbers may be shared with Armenia-based clients only under Section 6. Disclosure of other identifying information or recordings requires the appropriate consent and legal basis.
We do not provide international clients or partners with research participants' names, telephone numbers or other identifying personal data. They receive de-identified research data. Technical service providers may process data to the extent required to deliver their services. Information may be disclosed to competent authorities where required by law. We do not sell participants' personal data.
We apply organizational and technical safeguards. Research files are generally password-protected and access is restricted. During projects we may use specialized cloud platforms. After a project and necessary related activities are completed, data are removed from those platforms, subject to the providers' technical and contractual arrangements. Necessary data may be archived under the Company's control.
We retain personal data for as long as needed for the relevant purposes, quality assurance, contractual commitments and legal obligations. When retention is no longer necessary or lawful, data are subject to deletion or de-identification. Truly anonymous information may be retained for further research and analysis.
In research involving children, their rights, safety and welfare are paramount. Depending on age, the study and applicable requirements, we obtain necessary parental or legal guardian consent as well as the child's age- and maturity-appropriate assent or informed agreement. We follow relevant project-specific research ethics and child safeguarding requirements, including UNICEF requirements where applicable.
Our website may use cookies to support normal operation and remember preferences. The wp-wpml_current_language cookie remembers the selected language. WordPress may also use technical login and security cookies for authorized administrators.
Our website uses Google Analytics 4 to analyze website traffic, understand how visitors use the site and improve its performance.
Google Analytics may collect information about the number of visits, pages viewed, duration of visits, devices and browsers used, approximate geographical location and traffic sources.
For these purposes, Google Analytics may use analytics cookies, including _ga and _ga_<ID>.
Analytics cookies are used only with the visitor's prior consent. When entering the website, visitors may accept or reject their use.
Rejecting analytics cookies does not restrict access to the website's core functions. Visitors can also change their consent choice later.
Data collected through Google Analytics are processed in accordance with Google's applicable privacy and service terms.
We use Google Search Console to assess our site's visibility in search results and technical performance. This service does not require separate analytics cookies to be set in visitors' browsers and provides search performance statistics.
Visitors can manage or delete cookies through their browser settings. Blocking certain essential cookies may affect some website features.
Google Fonts. Website fonts are loaded from Google's servers. This may transmit the visitor's IP address and browser technical information to Google.
Google Maps. The map on our Contact page is loaded through Google Maps. This may transmit the visitor's IP address and technical information to Google. These transfers may occur independently of the visitor's choice concerning Google Analytics cookies. Google's relevant privacy and service terms also apply.
International research clients receive only de-identified research data, not identifying personal data about participants. However, external technical providers and specialized cloud services may process or transfer certain personal data outside Armenia. In such cases, we take account of applicable law, provider terms and appropriate safeguards.
Subject to applicable law, you may request information about processing, access to your data, correction, deletion or cessation of processing, withdraw consent and exercise other available remedies. Please send requests to info@mediamodel.am. We will respond within the time limits established by law. You may also contact the Personal Data Protection Agency of the Ministry of Justice of the Republic of Armenia.
We may update this Policy to reflect changes in law, our activities or technology. The updated version will be published on this page with a revised date. Where necessary, we will provide additional notice or seek consent.
Media Model LLC
12 Kiyevyan St., Office 10, Yerevan, 0028 Armenia
Email: info@mediamodel.am
Telephone: +374 10 270873
Website: www.mediamodel.am