Projects
Proof, not promises
Since 2001, Media Model has delivered research, policy analysis and development planning projects across Armenia, helping institutions and organizations make evidence-based decisions.
Our work spans the full research process — combining deep local knowledge of Armenia, rigorous methodology and extensive fieldwork experience across nationwide surveys, market and social research, monitoring and evaluation, and policy studies.
Throughout its work, Media Model has contributed to a number of important research, policy and development initiatives in Armenia, taking part in both research and analytical work and in various stages of their practical implementation.
150+ projects. Our country, studied and understood through decades of work.
Featured work
Quantitative Data Collection for the World Vision International Armenia Strategic Evaluation Program
World Vision International Armenia
Nationwide fieldwork across five regions in a short window, with around 40 interviewers in the field.
Year
March–May 2018
Method
Face-to-face interviews
Sample size
9,033 respondents across 5 regions of Armenia
A randomised controlled trial comparing incentive mechanisms, with results verified against national health records.
Year
March 2019–March 2020
Method
Randomized Controlled Trial (RCT)
Sample size
2,000 individuals aged 35–68 across four regions of Armenia
Ipsos Serbia, European Bank for Reconstruction and Development (EBRD), and the World Bank
Armenia’s leg of a 40-country survey, run to harmonised international standards with interviews of over an hour.
Year
March 2022–April 2023
Method
Face-to-face CAPI interviews
Sample size
1,000 households across all 10 regions of Armenia
UNICEF Armenia
The endline study of a UNICEF programme, combining a household survey with focus groups to explain the numbers.
Year
February–April 2024
Method
Face-to-face CAPI interviews; Focus Group Discussions
Sample size
Approximately 700 household interviews across 33 communities in 6 regions + 15 focus group discussions
Ameria CJSC / Ameriabank CJSC / Invia CJSC
Nine waves over more than a decade, run on the same core methodology so the results stay comparable.
Year
Nine waves conducted in 2012, 2013, 2014, 2016, 2017, 2019, 2021, 2023, and 2025
Method
Face-to-face interviews
Sample size
Approximately 1,500 interviews per wave across major urban settlements of Armenia
Ministry of Labour and Social Affairs of the Republic of Armenia
A state-commissioned study of social service beneficiaries, run under strict confidentiality and data-protection rules. Implementation Partner: Civitta CJSC
Year
May–October 2023
Method
Face-to-face CAPI interviews
Sample size
Approximately 1,200 beneficiaries across Kotayk, Armavir, Gegharkunik, Shirak, and Yerevan
Maeutica Branding Agency
A qualitative series on brand perception and customer experience, with groups chosen to fit each wave’s question.
Year
2019, 2020, 2025, and 2026
Method
Focus Group Discussions
Sample size
4–6 focus group discussions per wave, with 6–8 participants per group
Ardshinbank CJSC
Multi-channel monitoring of outdoor, broadcast, digital and event presence, with audience measurement analysis.
Year
September 2025–January 2026
Method
Monitoring, observation, content analysis and audience measurement analysis
Sample size
Comprehensive multi-channel monitoring covering outdoor advertising across Yerevan and TV, radio, online/digital media, and public events and sponsorships, with media and event analysis covering January–June 2025
Three monitoring assignments across four years, reaching displaced and vulnerable households by telephone.
Year
2021, 2024, and 2025
Method
Telephone interviews
Sample size
Approximately 2,550 interviews across three separate PDM assignments
World Bank / Ipsos Serbia
Six target groups, from judges and prosecutors to businesses and the general public, in one study.
Year
September 2019–May 2020
Method
Face-to-face CAPI interviews and self-administered questionnaires
Sample size
Approximately 3,000 respondents across multiple target groups
Millennium Challenge Account–Armenia / Mathematica Policy Research
A four-year panel of 5,000 rural households in every region, held at roughly 80% response.
Year
2008–2011
Method
Face-to-face panel interviews
Sample size
5,000 rural households across more than 100 communities in all 10 regions of Armenia
All 150+ projects
Period
January–February 2026
Client
Ipsos Bosnia and Herzegovina
Sample size
Face-to-face CAPI interviews with 1,000 respondents across Armenia.
Period
October–November 2025
Client
Ipsos Bosnia and Herzegovina
Sample size
Face-to-face CAPI interviews with 1,000 respondents across Armenia.
Period
January–May 2025
Client
Organisation for Economic Co-operation and Development (OECD)
Sample size
Face-to-face CAPI interviews with 900 respondents across Armenia.
Period
July–December 2024
Client
Democracy International, Inc. (US)
Sample size
850 face-to-face CAPI interviews and 50 in-depth interviews across Armenia.
Period
June–September 2024
Client
Ipsos Public Affairs (USA)
Sample size
Telephone CATI interviews with 500 respondents.
Period
March 2022–April 2023
Client
Ipsos Serbia, European Bank for Reconstruction and Development (EBRD), and the World Bank
Sample size
1,000 households across all 10 regions of Armenia
Armenia’s leg of a 40-country survey, run to harmonised international standards with interviews of over an hour.
Period
September–December 2021
Client
CyberEast Project (European Union / Council of Europe), Ameria CJSC
Sample size
Face-to-face CAPI interviews with 1,200 households and 100 businesses across Armenia.
Period
September 2011–September 2013
Client
Academic Swiss Caucasus Net (ASCN), University of Fribourg
Sample size
Face-to-face interviews with 691 representatives of potential elite recruitment areas, in-depth interviews with political leaders, and review of biographical data.
Period
2010
Client
Ipsos MORI UK, EBRD, World Bank
Sample size
Face-to-face interviews with 1,500 households across Armenia.
Period
December 2009–March 2010
Client
Ministry of Defense of the Republic of Armenia
Sample size
Face-to-face interviews with 1,000 respondents across Armenia.
Period
2008
Client
Sample size
Face-to-face interviews with 2,000 respondents across Armenia.
Period
2007
Client
Sample size
Face-to-face interviews with 1,500 respondents across Armenia.