Implemented nine times over more than a decade, this research series reflects MEDIA-MODEL’s long-standing and trusted partnership with its commissioning partners in the banking sector. Across all waves, largely consistent questionnaires and the same core methodology were applied, ensuring a high level of comparability of results over time.
This methodological continuity made it possible to track the dynamics of key indicators and identify longer-term changes and trends in consumer attitudes, lifestyles, financial behavior, and interactions with the banking system.