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for Private Sector
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Marketing researches (using qualitative and quantitative methods: focus groups, group discussions, thematic and in-depth interviews, mass polls, PAPI, etc.),
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Brand concept, design and layout testing, Usage and Attitude Studies,
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Customer behavior studies,
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Service quality assessments,
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Pre-- and post- advertising policy testing,
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SWAT analysis of strategies and opponents,
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Mystery calling and mystery shopping for service quality assessments.
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